{"id":36274,"date":"2021-01-28T09:55:22","date_gmt":"2021-01-28T08:55:22","guid":{"rendered":"https:\/\/www.tnmedianetwork.com\/?p=36274"},"modified":"2021-01-28T09:56:52","modified_gmt":"2021-01-28T08:56:52","slug":"bleu-voyages-devient-bleu-business","status":"publish","type":"post","link":"https:\/\/www.tnmedianetwork.com\/bleu-voyages-devient-bleu-business\/","title":{"rendered":"Bleu Voyages devient Bleu Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36274\" class=\"elementor elementor-36274\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7132257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7132257\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c597ed6\" data-id=\"c597ed6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-665943a elementor-widget elementor-widget-text-editor\" data-id=\"665943a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Apr\u00e8s une ann\u00e9e 2020 \u00e0 oublier, l\u2019ann\u00e9e 2021 commence chez Bleu Voyages par un changement d\u2019appellation et l\u2019adoption d\u2019un nouveau logo. Pour son activit\u00e9 BtoB voyage d\u2019affaires, l\u2019enseigne prend le nom de Bleu Business.<\/strong><\/p><p><strong>Pour plusieurs raisons, l\u2019ann\u00e9e 2020 restera dans les annales de Bleu Voyages, soci\u00e9t\u00e9 originaire de Rive de Gier (42).<\/strong> Apr\u00e8s le d\u00e9c\u00e8s de son fondateur, Fran\u00e7ois Lorente, et le d\u00e9part de son directeur \u00ab\u00a0Affaires\u00a0\u00bb, G\u00e9rard Luret, c\u2019est bien une page qui se tourne pour ce sp\u00e9cialiste du voyage d\u2019affaires, adh\u00e9rent historique du r\u00e9seau Selectour. Un moment id\u00e9al, en tout cas celui choisi par son pr\u00e9sident-directeur g\u00e9n\u00e9ral Jean-Pierre Lorente, pour afficher une nouvelle identit\u00e9 pour les services \u00e0 destination des entreprises.<\/p><p><strong>Le segment voyages d\u2019affaires est essentiel pour l\u2019entreprise dans laquelle le groupe Marietton D\u00e9veloppement d\u00e9tient une participation minoritaire<\/strong>. Il en repr\u00e9sente globalement environ 75 %. C\u2019est d\u00e9sormais Karine Krajda qui pilote l\u2019activit\u00e9 des d\u00e9placements professionnels, \u00e0 la t\u00eate d\u2019un effectif de 140 collaborateurs. Ce d\u00e9partement totalise habituellement un volume d\u2019affaires de 150 millions d\u2019euros, servant 800 entreprises de toutes tailles principalement depuis les neuf plateaux d\u2019affaires, pour l\u2019instant, r\u00e9partis sur le territoire. Cette nouvelle appellation s\u2019accompagnera aussi d\u2019une nouvelle identit\u00e9 visuelle, simplifi\u00e9e, mais tout en restant Bleu bien s\u00fbr.<\/p><p><a href=\"https:\/\/business.bleu-voyages.fr\">https:\/\/business.bleu-voyages.fr<\/a><\/p><p><strong>Jean-Fran\u00e7ois B\u00e9langer, \u00e0 Lyon<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une ann\u00e9e 2020 \u00e0 oublier, l\u2019ann\u00e9e 2021 commence chez Bleu Voyages par un changement d\u2019appellation et l\u2019adoption d\u2019un nouveau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false},"categories":[700,4633,4637,1109,4638,4528,4529,1965],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - 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